GEO & AEO Services

NAEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) are closely related, but they’re not exactly the same. AEO focuses on improving your visibility in platforms that provide direct answers to users’ questions, while GEO is a broader strategy that helps AI-powered search engines and large language models better understand, interpret and reference your business. In practice, there is significant overlap between the two. Both rely on strong technical SEO, clear business information, authoritative content and trust signals. Rather than treating them as separate services, we combine AEO and GEO into a single strategy that helps improve your visibility across both traditional and AI-powered search.

Good SEO remains the foundation of AEO and GEO, which is why the two are so closely connected. AI models are trained on vast amounts of publicly available information from across the web. While they don’t use Google’s algorithm or rankings directly, the web they learn from has been shaped by years of search engines rewarding content that is helpful, authoritative and trustworthy. As a result, many of the principles that make content perform well in search also help AI understand and reference it. AEO and GEO build on those foundations by considering how AI systems interpret information, connect topics and generate responses. Rather than replacing SEO, they extend it, helping your business become more visible as people increasingly use AI alongside traditional search..

Not necessarily. Every business has different customers, and not every audience is using AI in the same way. Some industries are already seeing significant changes in search behaviour, while others still receive the majority of their traffic through traditional search engines. That’s why understanding how your customers search is one of the first steps in our process. Rather than assuming every business needs the same approach, we build a strategy around your audience, your industry and where the greatest opportunities exist.

AEO and GEO are long-term strategies rather than quick fixes. How quickly you see results depends on a number of factors, including your industry, your existing website, the changes being made and the AI platforms your customers are using. It’s also important to understand that not every AI platform works the same way. Some generate answers from knowledge they’ve already been trained on, while others can incorporate more up-to-date information from the web. This means improvements to your website may be reflected at different times depending on how each platform discovers, processes and updates its information. Rather than focusing on short-term wins, we focus on strengthening the technical, content and authority signals that support your visibility over time. As AI platforms continue to evolve and refresh their understanding of the web, those improvements are more likely to contribute to stronger long-term visibility..

No. Be cautious of any software or service that promises guaranteed visibility in AI search. While AI visibility platforms can provide useful insights, most rely on testing their own sets of prompts and measuring how AI models respond. They don’t have access to complete first-party data from platforms like ChatGPT or Claude, so they can’t see every real user search or guarantee how often your business will be recommended. The information they provide should be treated as directional rather than definitive.

Success isn’t measured by a single ranking or whether your business appears in one AI response. We look at the bigger picture, including improvements in organic visibility, AI referral traffic where available, keyword performance, engagement and the quality of the opportunities your website is generating. As AI search continues to change, so will the way success is measured. That’s why we focus on meaningful business outcomes rather than relying on a single metric or platform.