SUCCESS STORIES
axio projects
Axio Projects recognised the need for an online presence that could actively support how the business attracts and wins new projects. The result is a rebuilt website and content SEO strategy that has made Google their most consistent and reliable source of qualified leads.
Web Design, UX, CRO · 2024–2025
Objectives
Rebuild
the website with SEO and conversion as twin priorities
Grow
organic visibility across construction and renovation search
Create
a content strategy that compounds authority over time
Convert
the Kalkveld Lounge as a true destination experience
Results
+6,088%
Increase in organic sessions
+1,550%
rise in key events
3,000+
Average monthly organic sessions
CLIENT
Axio Projects
INDUSTRY
Construction & Home Renovation
LOCATION
Cape Town, South Africa
PACKAGE
SEO & Web Design
Engagement Start
2023
PLATFORM
WordPress
LIVE SITE
PROJECT OVERVIEW
A WEBSITE REBUILT TO MATCH THE QUALITY OF THE BRAND
Axio Projects had the skills, the accreditation and the track record to compete with the best construction and renovation companies in Cape Town. They partnered with Roundseed to ensure their online presence reflected that and gave them a consistent stream of qualified enquiries to match.
The result is a fully rebuilt website and an aggressive SEO strategy that has grown Axio Projects into one of the most visible construction businesses in Cape Town’s organic search landscape.
01
– THE APPROACH
A CONTENT STRATEGY BUILT TO COMPOUND OVER TIME
Growing organic visibility across construction, renovation and home building.
Axio Projects came to Roundseed with a website that wasn’t working and a project pipeline that needed filling. The approach was deliberately phased. First, the website was rebuilt from the ground up with dedicated service pages for every offering, clean URL structure, mobile-responsive design and clear conversion points throughout. Once the foundation was solid, an aggressive content SEO strategy was launched in March 2024.
The website rebuild created the platform. The content strategy turned it into a growth engine.
Four SEO-optimised blog articles were published every month from March 2024, mapped across three strategic layers. The first targeted core service keywords across home renovations, kitchen renovations, bathroom renovations, home building, carpentry and commercial construction. The second captured decision-stage traffic from people actively researching budgets and project options. The third built a broader domain authority across adjacent topics, signalling to Google that Axio Projects is a comprehensive authority in the construction space.
Every article was strategically linked to relevant service pages and related content, creating a content ecosystem where authority compounds with every new article published. With over 100 articles now live and four new ones added every month, the growth continues to accelerate.
02
– THE IMPACT
A CONTENT STRATEGY THAT KEEPS ON DELIVERING
What improved across organic traffic, visibility and enquiries
The phased approach delivered extraordinary results across every key performance area. With a rebuilt website and a content strategy running consistently since March 2024, Axio Projects now has a reliable, growing source of qualified leads driven entirely by organic search.
+6,088% increase in organic sessions
Total sessions grew from 640 to 39,607, a direct result of the website rebuild and the compounding effect of a sustained content strategy built around every service Axio Projects offers.
+1,550% rise in key events
Key events, including enquiry form submissions, phone calls and direct contacts, grew from 22 to 363, with more qualified visitors taking action every month.
3,000 average monthly organic sessions
The site now consistently averages 3,000 organic sessions every month and continues to grow, with no signs of the momentum slowing.
100+ articles published and compounding
With four articles published every month since March 2024, Axio Projects now has over 100 pieces of content working continuously to attract and convert qualified visitors, a content asset that grows in value every month
The result is a construction business with a consistent, growing flow of qualified project enquiries driven entirely by organic search, and a content foundation that compounds in value every single month.
Axio PROJECTS
Axio Projects is a Cape Town-based construction and home renovation company founded in 2017 by a civil engineer with over a decade of experience in the industry. NHBRC registered and owner-managed, they offer a comprehensive range of services from home renovations, kitchen and bathroom renovations, and new home builds through to carpentry, steelworks and commercial construction.
Known for their hands-on approach, quality craftsmanship and strong communication throughout every project, Axio Projects serves architects, designers and homeowners across Cape Town, bringing the precision of a civil engineering background to every build they undertake.