SUCCESS STORIES
ABSOLUTE PLUMBING
CAPE TOWN
Absolute Plumbing Cape Town partnered with Roundseed to grow their online presence and turn Google into a consistent source of leads. The result is a fully managed SEO and Google Ads programme that has made them the most visible plumbing business in Cape Town.
Google Ads, SEO, Local SEO · 2021–Present
Objectives
Dominate
local search rankings across Cape Town
Build
a review and reputation strategy to establish market authority
Grow
organic traffic and lead volume through SEO and content
Reduce
cost per conversion and improve Google Ads efficiency
Results
+6,150%
Increase in organic leads
-97%
Reduction in cost per conversion
270+
Google Ads leads per month
CLIENT
Absolute Plumbing Cape Town
INDUSTRY
Plumbing & Bathroom Renovations
LOCATION
Cape Town, South Africa
PACKAGE
SEO & PPC Management
Engagement Start
November 2021
PLATFORM
WordPress + Google Ads
LIVE SITE
PROJECT OVERVIEW
SEO AND GOOGLE ADS BUILT FOR LOCAL DOMINANCE
Absolute Plumbing Cape Town had the team, the experience, and the reputation to be the leading plumbing business in Cape Town. They partnered with Roundseed to ensure their online presence reflected that, across both organic search and paid advertising.
The result is a fully managed SEO and Google Ads programme that has transformed their visibility on Google, grown their lead volume consistently year on year, and made them one of the most reviewed plumbers in South Africa.
01
– THE APPROACH
A FULL DIGITAL Package BUILT FOR GROWTH
Building visibility and leads across organic search and paid advertising.
Absolute Plumbing Cape Town had the team and the track record to be Cape Town’s leading plumber. Roundseed’s job was to make sure Google reflected that. The approach covered every channel, starting with a complete website rebuild designed for SEO performance, a fully optimised Google Business Profile, and a structured review generation system embedded into the business’s daily operations.
Organic and paid channels were built to work together from day one.
A sustained content strategy of four blogs per month was introduced and maintained consistently over the years, building topical authority across every service category. Alongside this, the Google Ads account was restructured around specific service types, with conversion tracking fixed from the ground up and bid strategies evolving progressively as the data foundation grew.
“All I have is the highest praise for Darin and the team at Roundseed. Not only do they work their utmost to ensure all our needs are met, they go above and beyond. Our business has more than doubled since working with Roundseed, and they were instrumental in helping us launch our London branch too.”
— Chris Maujean, Absolute Plumbing Cape Town
Ad spend scaled from R1,500 to R15,000 per month, but only once the account structure and tracking were proven. Every decision across both channels was tied back to one goal: generating more quality leads at a lower cost.
02
– THE IMPACT
FROM MINIMAL ONLINE PRESENCE TO MARKET LEADER
What improved across organic search, local visibility and paid performance.
The combined programme delivered measurable growth across every key performance area. With a rebuilt website, a dominant Google Business Profile, and a fully optimised Google Ads account, Absolute Plumbing Cape Town now leads the market across both organic and paid search.
+5,782% increase in organic sessions
Organic traffic grew from 85 sessions per month to over 5,000, driven by the website rebuild, sustained content output, and a keyword strategy built around every service Absolute Plumbing offers.
+6,150% increase in organic leads
Monthly organic leads grew from 4 to 250, a direct result of conversion-optimised content and a website built to turn visitors into enquiries.
+97% reduction in cost per conversion
Google Ads cost per conversion dropped from R1,797 to under R50, the result of a clean account structure, properly configured conversion tracking, and a disciplined approach to scaling spend only once efficiency was proven.
275 leads per month from Google Ads
Monthly conversions grew from 1 to 2 per month to around 275, supported by a 15% conversion rate and a search CTR of over 10%.
Expanded into the UK market
The growth achieved through the combined SEO and Google Ads programme gave the business the confidence and the capacity to open a London branch, taking Absolute Plumbing from a Cape Town operation to an international one.
The result is a business that went from minimal online visibility to consistent digital dominance across Cape Town, with organic and paid channels working together to deliver a growing flow of quality leads every month.
Absolute Plumbing
Cape Town
Absolute Plumbing Cape Town is one of the most established plumbing businesses in the Western Cape, with a team of 45 plumbers serving homeowners, businesses and body corporates across Cape Town and the wider Western Cape. Founded in 2010 by Chris Maujean with a single plumber and a passion for quality service, the business has grown into a fully scaled operation covering everything from emergency plumbing and leak detection to geyser installation, drain cleaning, pipe relining and bathroom renovations
Fully insured, licensed and registered with both the IPA and the City of Cape Town, Absolute Plumbing has built a reputation for reliability, personal service and quality workmanship that has kept clients coming back for over 15 years. Today, they bring that same standard of service to customers across both Cape Town and London.