SUCCESS STORIES
BLUE BAY LODGE & RESORT
Blue Bay Lodge & Resort recognised the need for a website that better supports how the business attracts and converts guests online, from accommodation bookings to events and dining. The result is a rebuilt website that delivers a faster, more intuitive experience for guests to explore the property, engage with the brand, and make a booking.
Web Design, SEO, CRO · 2025
Objectives
Improve
mobile experience and usability across devices
Enhance
navigation clarity and access to booking
Increase
direct guest engagement and booking enquiries
Boost
website performance and SEO foundation
Results
+73%
Increase in website traffic
+114%
Improvement in conversions
#1
WhatsApp as leading conversion channel
CLIENT
Blue Bay Lodge & resort
INDUSTRY
Hospitality
LOCATION
Saldanha, South Africa
PACKAGE
Store 2 – Growth
DELIVERED
6 weeks
PLATFORM
WordPress
LIVE SITE
PROJECT OVERVIEW
A WEBSITE DESIGNED TO SUPPORT BOOKINGS AND GUEST ENQUIRIES
Blue Bay Lodge & Resort needed a website that better reflects how guests discover and engage with the property online, from browsing accommodation to making a booking or enquiry. The existing site provided information, but did not support how users navigate or take action today.
The result is a rebuilt website that delivers a faster, more intuitive experience, making it easier for guests to explore the property, engage with the offering, and convert with confidence.
01
– THE APPROACH
A WEBSITE BUILT FOR DISCOVERY AND BOOKINGS
Improving the experience across mobile, navigation and conversion.
Blue Bay Lodge’s website needed to better reflect how guests interact with the property online, from initial discovery through to booking. While the previous site provided the necessary information, it did not support how users navigate, explore or take action, particularly on mobile.
Clarity became the priority across the entire experience.
The structure was simplified, navigation made more intuitive, and booking access brought to the forefront, making it easier for guests to move from interest to reservation.
“We worked with Roundseed to redesign our website on WordPress, and it’s made a real difference. It’s much easier for guests to find what they need and book, and we’ve already seen an increase in both traffic and bookings.”
— Mart-Mari (Owner of Blue Bay Lodge
A stronger SEO foundation was also established, supported by improved site structure, mobile responsiveness and the introduction of a content framework to support ongoing visibility.
02
– THE IMPACT
FROM IMPROVED EXPERIENCE TO MEANINGFUL RESULTS
What improved across visibility, conversions and engagement.
The changes led to measurable improvements across key performance areas. With a more accessible experience and a clearer path to booking, the website began contributing more effectively to both visibility and conversions.
+73% increase in website traffic
More guests are now discovering Blue Bay Lodge online, supported by improved visibility and a stronger technical and content foundation.
+114% improvement in conversions
A more intuitive user journey resulted in more visitors taking action, from enquiries through to confirmed bookings.
WhatsApp as the primary conversion channel
Introducing direct, real-time communication created a more immediate booking experience, quickly becoming the leading driver of conversions.
The result is a website that better reflects the property and plays a more active role in generating bookings and guest engagement.
Blue Bay LODGE & RESORT
Blue Bay Lodge & Resort is a three-star beachfront destination located in Saldanha Bay on the West Coast of South Africa, just outside Cape Town. Set along the shoreline, the lodge offers guests a relaxed coastal experience, with ocean views, comfortable accommodation and direct access to the beach in a setting designed for both leisure and short getaways.
The property caters to a wide range of guests, from couples and families to corporate groups, with a mix of hotel rooms and self-catering cottages, alongside on-site dining, conferencing and event facilities. Today, Blue Bay Lodge delivers a complete hospitality experience, bringing together accommodation, dining and events in one location, with a focus on making it easy for guests to explore, engage and book.