SUCCESS STORIES
D’ARIA WINERY & ESTATE
D’Aria Winery partnered with Roundseed to build a digital presence that matched the quality and character of the estate itself. The result is a fully managed digital marketing service that has made D’Aria one of the most visible wine estates in the Durbanville Valley.
SEO, Web Design, Local SEO, Reputation Management · 2024–Present
Objectives
Reskin
the website to match the quality of the estate
Build
a technical SEO and tracking foundation from the ground up
Grow
organic visibility across every service the estate offers
Manage
Google Business Profiles across every service the estate offers
Results
+201%
Increase in organic key events
+119%
Improvement in conversion rate
+81%
Increase in directions requests via Google Maps
CLIENT
D’Aria Winery
INDUSTRY
Wine Estate & Hospitality
LOCATION
Durbanville Wine Valley, Cape Town
PACKAGE
Web Design, SEO & Digital Growth
DELIVERED
6 weeks
Engagement Start
October 2024
LIVE SITE
PROJECT OVERVIEW
A WEBSITE WORTHY OF ONE OF CAPE TOWN’S FINEST ESTATES
D’Aria Winery is a destination wine estate with a heritage stretching back to 1698, offering wine tasting, accommodation, venue hire, dining and an online wine shop. They partnered with Roundseed to ensure their digital presence reflected the full breadth of what the estate offers and converted online visitors into guests.
The result is a website that reflects the true beauty and character of the estate, backed by a comprehensive SEO strategy that consistently drives bookings, enquiries and wine sales.
01
– THE APPROACH
A STRATEGY BUILT FOR EVERY PART OF THE ESTATE
Growing visibility and conversions across wine, accommodation, venue and dining.
D’Aria Winery is a destination estate with a heritage, atmosphere and offering that few wine farms in the Durbanville Valley can match. Roundseed started with a website reskin designed to reflect that, giving every visitor a digital experience as welcoming and considered as the estate itself.
The goal was simple: bring the right guests to D’Aria and make it easy for them to book.
A content strategy of two SEO-optimised articles per month was introduced, covering every service the estate offers alongside area content that positions D’Aria as a destination at the heart of the Durbanville wine valley. GA4 and conversion tracking were set up alongside fully managed Google Business Profiles across every service the estate offers, ensuring every decision was tied back to what was actually driving bookings and enquiries.
“We absolutely love working with Roundseed. Their team is professional, supportive, and extremely knowledgeable. They manage our website and digital marketing with great care, always delivering on time and providing valuable guidance every step of the way. Thanks to their ongoing efforts, we continue to see an increase in website visitors, improved search rankings, and much stronger online visibility.
Roundseed consistently goes above and beyond, and it truly feels like they are invested in our success.”
— Suzanne Trotzky, D’Aria Winery
The result is a strategy where every channel, from the website to search to local listings, works together to bring more guests to the estate.
02
– THE IMPACT
STRONGER VISIBILITY, MORE BOOKINGS, BETTER RESULTS
What improved across organic search, local visibility and conversions.
The combined SEO and digital strategy delivered measurable growth across every key performance area. With a reskinned website, conversion tracking in place, and a content strategy covering every service the estate offers, D’Aria now attracts more of the right visitors and converts them at a significantly higher rate.
+201% increase in organic key events
Organic key events, including accommodation enquiries, tasting reservations, venue hire enquiries, contact form submissions and online shop transactions, more than tripled since Roundseed came on board.
+119% improvement in conversion rate
A better website experience and more targeted content means significantly more visitors are now taking meaningful action every time they arrive on the site.
+40% increase in organic sessions
Organic traffic has grown consistently, with more guests discovering D’Aria through search across every service the estate offers.
+81% increase in directions requests via Google Maps
More people are physically finding and visiting the estate, driven by stronger visibility across every Google Business Profile.
+75% increase in website clicks from local listings
Fully managed and optimised Google Business Profiles are driving significantly more traffic to the website across the winery, accommodation, venue and restaurant profiles.
+64% increase in calls from local listings
More guests are calling directly from search, a direct result of consistently maintained local listings across every service the estate offers.
The content, the authority and the tracking built over the past 18 months are now permanent assets that continue to deliver returns for the business every month.
D’ARIA WINERY & ESTATE
D’Aria Winery is a destination wine estate in the Durbanville Wine Valley, with roots tracing back to 1698. Set across a beautiful property just outside Cape Town, the estate offers wine tasting, self-catering accommodation, three restaurants and a fully equipped venue for weddings and functions.
Dog-friendly, family-friendly and open throughout the year, D’Aria brings together wine, food, accommodation and events in one beautifully considered destination, with a focus on making every visit a memorable experience for guests near and far.