SUCCESS STORIES
EnviroBuild
EnviroBuild partnered with Roundseed to unlock the full potential of their Google Ads presence and scale their ecommerce revenue across the UK market. The result is a fully optimised PPC programme that has turned Google Ads into a genuine growth engine for the business.
Google Ads, Merchant Centre, Ecommerce Growth · 2023–Present
Objectives
Restructure
campaign architecture around clear product categories
Optimise
Merchant Centre feed data to improve Shopping visibility
Expand
conversion tracking to capture the full picture of revenue
Improve
acquisition efficiency and cost per conversion
Results
+74%
Increase in total sales revenue
+23%
More orders placed
+34%
Growth in average order value
CLIENT
EnviroBuild
INDUSTRY
Sustainable Building Materials / Ecommerce
LOCATION
London, UK
PACKAGE
PPC Management
Engagement Start
September 2023
PLATFORM
Shopify + Google Ads
LIVE SITE
PROJECT OVERVIEW
A WEBSITE DESIGNED TO SUPPORT BOOKINGS AND GUEST ENQUIRIES
EnviroBuild wanted a Google Ads presence that better reflected the scale of their ecommerce operation and actively contributed to revenue growth. The existing account had room to perform at a higher level, and the opportunity was there to unlock it.
The result is a fully restructured PPC programme that delivers stronger returns across every key metric, from cost per acquisition through to total sales revenue.
01
– THE APPROACH
A GOOGLE ADS ACCOUNT BUILT FOR VISIBILITY AND GROWTH
Improving performance across structure, tracking and feed management.
EnviroBuild’s Google Ads account had the foundations of a strong performer. The opportunity was to restructure campaigns around clear product categories, close the gaps in conversion tracking, and unlock the full potential of Google Shopping through a cleaner Merchant Centre feed.
Campaign structure became the foundation everything else was built on.
Campaigns were rebuilt around individual product categories, giving each area its own budget, keywords, and ad copy, and making precise optimisation possible for the first time.
“Roundseed has given us greater control over our marketing spend, ensuring efficient lead generation and a significant improvement in ROI. Their expertise in multi-channel marketing strategies, both organic and paid, is evident in the level of service they provide. Working with this agency has been an absolute delight; their team is responsive, friendly, insightful, and always ready to assist.”
— Timothy Gore, EnviroBuild
A systematic A/B testing programme was introduced across key product categories, running continuously since takeover. Combined with offline qualified lead tracking that connects online clicks to trade sales, every optimisation was tied back to what actually drives revenue for the business.
02
– THE IMPACT
FROM STRONGER STRUCTURE TO MEANINGFUL REVENUE GROWTH
What improved across efficiency, revenue and engagement.
The optimisations delivered measurable improvements across every key performance area. With a cleaner account structure, stronger Shopping visibility, and tracking that captured the full revenue picture, the results followed across both Google Ads efficiency and ecommerce revenue.
+74% increase in total sales revenue
More revenue flowing through the business, driven by stronger visibility, better-qualified traffic, and a Google Ads account optimised to convert.
+34% growth in average order value
The optimisations attracted higher-value project buyers, resulting in larger transactions and more revenue from every order placed.
+23% more orders placed
A greater number of customers converted, supported by improved Shopping performance and a more relevant, well-structured ad presence
-31% lower cost per acquisition
Smarter campaign structure and continuous testing drove down the cost of acquiring each customer, improving the overall return on ad spend.
+33% improvement in conversion rate
More of the right visitors took action, a direct result of better audience targeting, stronger ad copy, and category-level optimisation.
+4,200% increase in sessions
Fixing the Merchant Centre feed and restructuring Shopping campaigns unlocked visibility that had previously been left on the table.
The result is a Google Ads account that plays an active role in driving revenue growth, connecting EnviroBuild’s products with the right buyers at the right moment.
ENVIROBUILD
EnviroBuild is a UK-based ecommerce store specialising in sustainable building materials, from composite decking and cladding to fencing, flooring and porcelain paving. With a product range built around recycled and FSC-certified materials, they serve both trade customers and direct consumers across the country.
EnviroBuild brings together a strong product range, a genuine sustainability mission, and a Shopify store built for scale, with a focus on making it easy for customers to explore, specify and buy with confidence.