SUCCESS STORIES
ZANDVLIET WINE ESTATE
Zandvliet Wine Estate partnered with Roundseed to build a digital presence worthy of one of South Africa’s most storied wine producers. The result is a fully rebuilt website that tells the estate’s 150-year story with the same care and craftsmanship that goes into every bottle.
Web Design, UX, CRO · 2024–2025
Objectives
Repair
technical foundations and deliver a fast, reliable website
Elevate
the brand story across heritage, terroir and winemaking
Delivers
a seamless path from discovery to purchase for every visitor
Showcase
the Kalkveld Lounge as a true destination experience
Results
Converts
visitors into wine buyers and tasting guests with clarity and ease
Performs
flawlessly across every device with a fast, modern build
Represents
Zandvliet’s heritage and quality in every detail of the experience
CLIENT
Zandvliet Wine Estate
INDUSTRY
Wine Estate
LOCATION
Robertson Valley, South Africa
PACKAGE
Website Rebuild
Delivered
2025
PLATFORM
WordPress
LIVE SITE
PROJECT OVERVIEW
A WEBSITE REBUILT TO MATCH THE QUALITY OF THE BRAND
Zandvliet Wine Estate is one of South Africa’s pioneering Shiraz producers, with roots in the Robertson Valley stretching back to the 1870s. Their award-winning wines, including the flagship Kalkveld Shiraz, Hill of Enon and Syrah Rosé, are expressions of a unique terroir that few producers in the country can claim. They partnered with Roundseed to ensure their website reflected that legacy.
The result is a new website designed and built to tell the estate’s story with the same care and craft that goes into every bottle, bring e-commerce to the forefront, and give the Kalkveld Lounge the page it truly deserves.
01
– THE APPROACH
A WEBSITE BUILT TO CARRY 150 YEARS OF HERITAGE
Rebuilding the digital experience from the ground up to match the quality of the brand.
Zandvliet had a genuinely extraordinary story to tell. The oldest Shiraz producer in South Africa, a unique geological terroir, 150 years of winemaking heritage, and an award-winning range that speaks for itself. Roundseed’s approach started with the foundations, addressing the technical issues first before rebuilding cleanly on a modern WordPress base.
Every design and content decision was made with one goal: to convert visitors into customers.
The navigation was restructured with purpose, replacing a flat nine-item bar with a logical hierarchy that gives each part of the brand story its own space. The About section was broken into three distinct pages, Our Story, The Winemaking Era and Awards, allowing the heritage, craft credentials and recognition to each do a specific job in the visitor’s journey.
E-commerce was brought to the forefront with a Best Sellers section on the homepage featuring the estate’s four flagship wines, each with a direct Buy Now call to action. The Kalkveld Lounge was renamed to reflect its brand identity and given a full page that communicates the experience as the destination it is. And the Wine Club sign-up was elevated from the footer to a dedicated mid-page section with a clear value proposition.
02
– THE IMPACT
A WEBSITE AS CONSIDERED AS THE WINES IT SHOWCASES
What changed across design, structure, performance and brand representation.
The rebuilt website communicates clearly and compellingly that Zandvliet is one of South Africa’s finest wine estates, with every page designed to do a specific job for the visitor and the business.
A hero built for a premium first impression
The homepage opens with a cinematic full-width image, a clear headline and a direct call to action, setting the tone for a confident, premium brand experience from the first click.
A brand story given the space it deserves
Zandvliet’s story is told across three purposeful sections, building desire, establishing craft credentials and providing social proof in the right order for the visitor’s journey.
E-commerce built around the buyer
A dedicated “Best Sellers” section on the homepage puts the estate’s flagship wines front and centre, each with product imagery and a direct Buy Now call to action, making it easy for wine lovers to find and buy what they came for.
The Kalkveld Lounge, positioned as a destination
The tasting experience now has a page that communicates the interior design philosophy, the locally sourced aesthetic and the curation behind every tasting, giving it the presence it deserves.
A clean, fast, mobile-first build
A modern, maintainable WordPress build optimised for speed, mobile performance and Core Web Vitals ensures every visitor gets the experience the brand promises.
The result is a website that actively works for the business, converting visitors into wine buyers and tasting guests, and representing 150 years of heritage with the care and quality it deserves.
ZANDVLIET
WINE ESTATE
Zandvliet Wine Estate is one of South Africa’s most storied wine producers, with roots in the Robertson Valley stretching back to the 1870s. One of the very first wineries in the country to bottle Shiraz, the estate produces a range of award-winning wines from a unique geological terroir, including the flagship Kalkveld Shiraz, Hill of Enon and Syrah Rosé.
With a heritage spanning over 150 years, a bespoke tasting experience in the Kalkveld Lounge, and wines distributed nationally and internationally, Zandvliet is a destination for wine lovers, collectors and anyone who appreciates the craft behind what is in the glass.