Google Ads Agency

There isn’t a one-size-fits-all Google Ads budget. What’s important is having enough budget to generate meaningful data. The more clicks and conversions your campaigns generate, the sooner you can identify what’s working, what’s not, and where your budget will deliver the best return. A very small budget often doesn’t generate enough data each month to make informed decisions, which means it takes much longer to optimise your campaigns and improve performance. For many businesses, we recommend starting with a monthly Google Ads budget of around US$600 to US$900 or more, where possible. This gives your campaigns the best opportunity to generate meaningful data quickly and build momentum. As performance improves, your budget can then be reviewed based on your goals, results and growth plans. Your industry, competition and the cost of the keywords you’re targeting will also influence what’s considered a realistic budget for your business.

Google Ads can start generating traffic as soon as your campaigns go live, but most businesses should allow at least the first month before judging performance. During this time, both Google and your Google Ads specialist gather enough data to understand which keywords, audiences and campaigns are generating qualified leads and which are wasting your budget. Making changes too quickly often leads to poor decisions. We allow enough data to build before refining your campaigns, helping us invest more of your budget where it’s generating the best return and reduce spend where it isn’t. The exact timeframe will vary depending on your industry, competition, budget and the amount of data your campaigns generate, but successful Google Ads management is built on informed optimisation, not quick fixes.

Yes. In most cases, we recommend working with your existing Google Ads account rather than creating a new one. An established account contains valuable historical data that helps us understand what’s worked in the past and where there are opportunities for improvement. We’ll begin by reviewing your account structure, conversion tracking, keywords, search terms, bidding strategy and campaign performance. From there, we’ll develop a plan to improve performance while preserving the historical data that has already been built up.

Clicks don’t always lead to enquiries. If people are clicking your ads but not contacting you, the problem could be your keywords, targeting, landing page, offer or conversion tracking. In some cases, you’re attracting the wrong audience. In others, your website isn’t giving people enough confidence to take the next step. We look at the entire customer journey, not just your Google Ads account. By understanding where people are dropping off, we can identify what’s preventing conversions and make informed improvements that help turn more clicks into qualified enquiries.

We set up conversion tracking on your website to measure what happens after someone clicks your Google Ads. Depending on your business, this could include enquiry forms, phone calls, online purchases or other valuable actions. We implement and verify this using Google Ads, Google Tag Manager and Google Analytics where appropriate, ensuring the data is accurate and reliable. This allows us to see exactly which keywords, ads and campaigns are generating results, rather than simply measuring clicks. With accurate conversion data, we can make informed optimisation decisions, invest more of your budget where it’s performing best and reduce spend where it isn’t.

No. Increasing your budget only makes sense if your campaigns are already performing well. If you’re generating qualified leads or sales at a profitable cost, increasing your budget can help you reach more potential customers. If your campaigns aren’t performing, spending more money will often just increase wasted spend. Before recommending a budget increase, we look at your campaign performance, conversion data and return on investment. Our goal is to help you scale profitably, not simply spend more on advertising.